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国际商务英文与函电(二十一世纪普通高等院校实用规划教材·经济管理系列)
商品编号:2442195
ISBN:9787302251859
出版社:清华大学出版社
作者:林涛,姜丽等
出版日期:2017-07-01
开本:16
装帧:暂无
中图分类:H315
页数:304
册数:1
大约重量:486(g)
购买数量:
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库存:2
配送:
预计72小时发货
甲虎价: 23.4 (6.5折)
原价:¥36.00
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图书目录
作者简介
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《国际商务英文与函电》包含国际商务的一些最新知识,着重介绍国际商务业务过程中对外英文函电的写作,包括:商业书信的写作要求,建立贸易关系,促销,询盘与回复,报价、发盘和还盘,订单、销售合同及履行,支付条款,保险,装运,抱怨与调停,进出口贸易与补偿贸易,对外直接投资与合资企业等章节。本书比以往的外贸英文函电教材范围更广,内容更新;同时主要章节都配套英文对话,有助于读者在学习国际商务英文函电写作的同时,提高专业英语的口头表达能力。
\n《国际商务英文与函电》可作为国际商务和国际贸易专业的核心课程双语教材。书中很多案例和相关单据都是根据作者十几年国际贸易实践工作的第一手资料进行改编的,时效性强,贴近业务实践,对实践具有指导意义,是从事国际商务业务工作者珍贵的参考材料。本书在重要章节还附有练习,有助于学生巩固所学章节内容,也方便教师教学参考。本书由林涛、姜丽等编著。\n
Unit OneGlobal Economy and Market Globalization
\nGlobalization of Markets
\nPhases of Globalization
\nDimensions of Market Globalization
\nDrivers of Market Globalization
\nFirm-level Consequences of Market
\nGlobalization: Internationalization
\nof the Firm’s Value Chain
\nChina in Global Economy
\nVocabulary
\nUnit TwoInternational Business
\nIntroduction
\nActivities in International Business
\nThe Nature of International Trade
\nThe Nature of International
\nInvestment
\nServices Trade as Normal Products
\nHow does International Business Differ
\nfrom Domestic Business?
\nThe Four Risks in
\nInternationalization
\nWho Participates in International
\nBusiness?
\nWhy Should You Study International
\nBusiness?
\nFacilitator of the Global Economy
\nand Interconnectedness
\nContributor to National Economy
\nA Competitive Advantage
\nfor the Firm
\nA Competitive Advantage for You
\nVocabulary
\nUnit ThreeBusiness Letter Writing
\nWriting Principles of Business Letters
\nLayout of Business Letters
\nLetter Forms
\nSemi-indented Letter Style
\nBlocked Letter Style
\nAddressing Envelopes
\nWords and Expressions Commonly
\nUsed in Foreign Trade
\nUnit FourEstablishing Business
\nRelations
\nSpecimen Letters
\nVocabulary
\nWords and Expressions Commonly
\nUsed in Foreign Trade
\nPreposition
\nBusiness Conversations
\nUseful Expressions
\nCase Study
\nExercises
\nUnit FiveSales Promotion
\nSpecimen Letters
\nVocabulary
\nWords and Expressions Commonly
\nUsed in Foreign Trade
\nPreposition
\nBusiness Conversations
\nUseful Expressions
\nExercises
\nUnit SixEnquiries and Replies
\nSpecimen Letters
\nVocabulary
\nWords and Expressions Commonly
\nUsed in Foreign Trade
\nPreposition
\nBusiness Conversations
\nUseful Expressions
\nCase Study
\nExercises
\nUnit SevenQuotations, Offers
\nand Counter-offers
\nSpecimen Letters
\nVocabulary
\nWords and Expressions Commonly
\nUsed in Foreign Trade
\nPreposition
\nBusiness Conversations
\nUseful Expressions
\nCase Study
\nExercises
\nUnit EightOrders and Their Fulfilment,and Sales Contracts
\nⅠ. The buyer’s obligations
\nⅡ. The seller’s obligations
\nSpecimen Letters
\nVocabulary
\nWords and Expressions Commonly
\nUsed in Foreign Trade
\nPreposition
\nBusiness Conversations
\nUseful Expressions
\nCase Study
\nExercises
\nUnit NineTerms of Payment
\nMeans of payment in international trade
\nBill of exchange
\nPromissory Note
\nCheque (Check)
\nModes of International Payment
\nRemittance
\nCollection
\nLetter of Credit (L/C)
\nSpecimen Letters
\nVocabulary
\nWords and Expressions Commonly
\nUsed in Foreign Trade
\nPreposition
\nBusiness Conversations
\nUseful Expressions
\nExercises
\nUnit TenInsurance
\nSpecimen Letters
\nVocabulary
\nWords and Expressions Commonly
\nUsed in Foreign Trade
\nPreposition
\nBusiness Conversations
\nUseful Expressions
\nExercises
\nUnit ElevenShipment
\nSpecimen Letters
\nVocabulary
\nWords and Expressions Commonly
\nUsed in Foreign Trade
\nPreposition
\nBusiness Conversations
\nUseful Expressions
\nExercises
\nUnit TwelveComplaints and Adjustments
\nSpecimen Letters
\nVocabulary
\nWords and Expressions Commonly
\nUsed in Foreign Trade
\nPreposition
\nBusiness Conversations
\nUseful Expressions
\nExercises
\nUnit ThirteenExporting, Importing and Countertrade
\nExporting
\nAdvantages of Exporting
\nDisadvantages of Exporting
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