《大学生心理健康教育》以大学生的心理健康成长为主线，围绕大学生心理发展的特点，深入浅出地探讨了大学生心理健康教育的理论和应用，系统介绍了大学生在学习生活中遇到的各种心理问题、诱发原因和调适方法。全书共14章，包括大学生心理健康导论、大学生心理困惑及异常心理、大学生心理咨询、大学生的自我意识与培养、大学生人格发展与心理健康、大学期间生涯规划与能力发展、大学生学习心理、大学生情绪心理、大学生人际交往、大学生性心理及恋爱心理、大学生压力管理与挫折应对、大学生生命教育与心理危机干预、音乐治疗、积极心理学与幸福。为便于教学和学生掌握相关调适方法，《大学生心理健康教育》设置了本章导读、情景再现、案例分析、心理测试、复习思考题、知识拓展等模块。
《大学生心理健康教育》适用于普通高等学校大学生心理健康教育，也可供广大社会读者阅读参考。

目 录
Net red economic thinking mode
什么是网红 ··························································································2
1.1.1 网红的定义 ··························································································2
1.1.2 网红的类型 ··························································································2
1.1.3 网红和传统明星的区别 ·······································································5
1.1.4 互联网正在颠覆明星经济 ···································································8
1.1.5 形形色色的网络红人 ········································································10
1.1.6 网红发展的文化背景 ········································································14
1.1.7 网红发展的社会背景 ········································································16
1.1.8 网红背后的内容生产传播与消费机制解析 ······································17
1.2 解密网红历史 ····················································································19
1.3 网红的特征 ························································································20
1.4 网红为什么这么火 ·············································································22
1.4.1 为什么网红崛起是必然性结果 ·························································22
1.4.2 网红为什么如此火爆 ········································································26
1.4.3 网红胜在持之以恒推广个人特色 ······················································30
1.4.4 网红火起来的背后心理因素 ·····························································32
2.1 网红经济 ····························································································36
2.1.1 网红经济的定义与本质 ·····································································36
2.1.2 网红经济的核心 ················································································37
2.1.3 网红经济爆发的原因 ········································································39
2.1.4 网红经济：海外早有先行者 ·····························································41
2.1.5 为什么网红经济会火 ·································

赵亮亮，笔名照关月，九三学社成员，河北亮道电子商务有限公司创始人。*云计划十大风云导师，全国十大微商企业创业导师，中国百强讲师，网红经纪人，知名企业培训师、咨询师。十年以上互联网从业经验，曾获多项电商相关荣誉。多家网站、报纸、杂志专栏作家，多家国家、省市协会及五百强企业首席顾问、导师。曾先后出版《从基层销售到业务精英》《小服装店也能赚大钱》《微营销不微》《老子最合格的CEO》《支付宝运营》（合著）等畅销书。
唐江山，北京全扫教育科技有限公司董事长。国际网络教师节发起人，国际网络电影节发起人，《挣它一个亿》课程首席讲师，2007年开始互联网营销推广实践，2013年开始培训互联网文案与视频成交技巧，并出版《微营销师》。
于木，持续创业者，支付宝营销领航者。知名域名投资客，机遇天下爱心基金发起人，机遇天下-