内容提要

 本书讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应

用。结合典型国际商务和职业场合案例，系统讲解高效商务沟通的方式、技巧和信函写作。课

文内容举一反三、实用性强。

Lesson One The Principles of Effective Business Communication
3.Adopt a reader-focused approach
5.Have a good command of English
6.Have a good command of business knowledge

Lesson Two Selection of Media
3.CommLuucation etiquette
4.Considerations in media selection
Abbreviation for Internet Commurucation
Smiley for Internet Communication
Exercises

Lesson Three The Parts and Formats of Business Correspondence (Ⅰ)
2.Structure of business letters
3.Format of business letters
5.Format of envelopes
New Words and Phrases

Lesson Four The Parts and Formats of Business Correspondence(Ⅱ)
l.lnteroffice memorandum
New Words and Phrases
Lesson Five Resume
4.Formats and examples of a resume
5.Telephone conversation for interview announcement
New Words and Phrases

Lesson Six Application Letter
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
New Words and Phrases
Useful Expressions

Lesson Seven Establishing Business Relations
2.Writing strategy
3.Communication for results
4.Example letters
5.Telephone conversation
New Words and Phrases
Useful Expressions

Lesson Eight Status Inqrury
1.Introduction
3.Communication for results
5.Telephone conversation
……
Lesson Nine Product Inquiry and Reply
Lesson Ten Offer， Counter-Offer and Order
Lesson Eleven Payment Terms
Lesson Twelve Payment by Letter of Credit
Lesson Thirteen Packing and Shipping Mark
Lesson Fourteen Shipment
Lesson Fifteen Insruance
Lesson Sixteen Complaints and Claims
Lesson Seventeen Adjustment to Claims
Lesson Eighteen Sales Promotion
Lesson Nineteen Business Report
Lesson Twenty Business Contracts and Agreements
Key to the Exercises
Reference

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